Wednesday, September 16, 2009

Do Your Consumers Know Your Brand?


Your brand is what your consumers and employees think of your services and company. Brand makes an emotional connection to them about your company. Being remembered is essential and a companys brand, or recognition is considered one of the most valuable company assets.

You may be hearing, bzzzzzzzzzzzzzzzz.

Really, design is like a conductor of an orchestra for your audience. Like music, design has an intangible quality like this:

The silence is pure energy as the audience awaits the beautiful flow of sound and emotion. It begins with one instrument, the core of the piece, the flautist. As the invisible power is built up with more instruments, your heart flutters with the passion of the music passing through you. The speed of the first movement keeps increasing and has the precision of a sailboat cutting through the water. It ends leaving everyone’s breath taken away, wanting more.

Did you hear that? That’s the invisible power that coordinates thousands of decisions and shapes behavior of a well thought out idea. Image by Anti-Ink conveys this idea perfectly.

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